January 2026: marketing mission for an SME in Benin
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Olivier and the CEO's driver |
Marketing and Sales Plan for a Beninese SME Specializing in Cultural Tourism
Olivier, an AVe expert specializing in international marketing, consulted for a Beninese SME focused on the design, manufacture, and sale of souvenirs inspired by Benin’s cultural heritage. His work enabled the SME’s CEO to structure the company’s product offering, improve inventory turnover, implement effective marketing tools (point-of-sale displays and communications), and negotiate more balanced agreements with its distribution network.
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