December 2015 : mission in Nanjing - China
Mission in Nanjing with FLEXKYS Company
For over a year, Jean-Roger was in touch with this company located in Nanjing, about 250 km from Shanghai.After exchanging several emails, to determine the terms of our services, Jean-Roger and I stayed with Flexkys from December 7th to 11th 2015.
This company supplies mainly membrane switches, keyboard controllers and other controller products in PCB.
Their customers, commonly called OEMs (machinery manufacturers) lead them to propose mainly a customized offering.
They want to become export-oriented,
as competition in China is tough, so from now on we provide a Sales/Marketing coaching.
After these 4 days, we assessed a few fundamental approaches: reviewing communication and messages, redacting emails to a few foreign customers, managing contacts and prospects, working by distribution channel and identifying agents in targeted countries.
An action plan for 2016 of some ten pages
was jointly elaborated and a commitment was made to regularly support its follow-up.
Personally I met with people quite receptive to our coaching and willing to do well.
We do hope that AVe’s help will contribute to increasing their export business.